PR Consulting

"Communication with a concept" is our motto and our commitment.

The aim of PR Consulting is to create measurable added value for our customers. On this page we explain how we do this.

PR consulting

Successful communication enhances the level of awareness of a brand, a company or a person and helps improve reputation and acceptance. It is far easier for a well-known and respected company to win new customers and to keep them. Communication helps a company shape its relations to its social and political environment in such a manner that the company’s objectives are furthered.

Our services in PR Consulting include:

• Drawing up and implementing PR strategies
• Crisis Communications
• Public Affairs

PR strategies

Your company produces first-class products. Your services are excellent. But this is hardly reflected in the media. Important target groups are not sufficiently informed. How do you increase awareness of your products and services? How do you improve your company’s image?

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Dobler Communications analyses your company’s communication and evaluates your company’s perception in relevant target groups. Starting from your company’s business objectives and an analysis of where you stand, we jointly develop communication objectives and define target groups. This is the basis for formulating a PR strategy and specific PR measures that ensure that communication objectives are being achieved. Continuous evaluation is an integral ingredient of each communication concept.

We do not offer off-the-shelf PR strategies. We look closely at each customer’s special situation when creating strategies. This applies to “large” strategies for long-term PR planning as well as to specific projects or themes. We offer drawing up strategies as well as their implementation – just as you like.

Managing crises

A crisis can weaken a brand significantly within hours and may bring a company to the brink. Preparation averts damage to a company's image and helps with overcoming the crisis and with rebuilding trust.

It is therefore important to recognise developments that may threaten a company at an early stage and to develop preventative plans and communications strategies for the most likely risk scenarios.

Dobler Communications supports companies and organisations communicating effectively and consistently in crisis situations. Counselling ranges from situation and impact assessments to the development of options for action and response strategies, both during the crisis and preventively.

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Public Affairs

Your company produces complex products or needs support when it comes to getting your point of view across? How do you get those that matter on your side?

Public Affairs are the ”external relations” of companies or organisations. You can use media work and public relations to shape your company’s external relations actively.

Dobler Communications provides advice on how to shape communication with your company’s external stakeholders in society and politics to ensure that your company is being perceived positively.