Trust and credibility and are key categories in the opinion market.

References
People do not trust ads. Ads do not have much credibility. Positive media coverage enjoys far more credibility. This is why it is correct to say that “PR works better than advertising”. Media relations helps with showing your company at its best.

Services in the area of media relations include:

• Setting up and maintaining media distribution lists
• Editing texts according to journalistic standards
• Establishing media contacts

Media distribution lists

Which journalists are relevant for your company? What themes are they interested in? Does your distribution list really ensure that you reach key media?

Media distribution lists must be tailor-made. Contact details gained from commercial providers of media contacts are only a starting point that does not replace own research and experience. Setting up media distribution lists, keeping them up-to-date and expanding them is the basis for successful media work.

Dobler Communications is committed to setting up media distribution lists that are precisely targeted towards your company’s needs.

Editing

Sad but true: Most press releases are ignored by journalists. Often press releases read like advertising messages. A press release is not an ad but an information service for journalists.

Journalists need information quickly, comprehensibly and easily readable. Texts must comply with journalistic criteria and must be tailored to the target medium Technical articles, case studies and success stories follow specific requirements and are used for different purposes. A press release must be formulated differently than a text for a website.

Dobler Communications produces texts according to journalistic standards. Texts are formulated in such a way that they are relevant to your target group and that they are being noticed.

Media contacts

Personal contacts with journalists are the key to achieving positive editorial coverage.

Companies and organisations benefit from contacts with journalists because this helps with attracting attention to their themes and raising their profile. A positive image in the editorial section of the media has high credibility and a lasting impact.

Dobler Communications helps you with setting up a direct line of communication to the media representatives relevant to your company. We organise background talks and editorial visits to ensure that journalists are aware of and understand what your company is all about. If required, you can also use Dobler Communications as an external press office.

Would you like to find out more about how we can help you with Media Relations? We are looking forward to hearing from you!

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